Flowics offers two different ways to work with social media content. In this section, we explain the differences between using Flows (in combination with the Content Inbox or not) vs. using the Discover Content section.
The Discover Content section is intended for doing quick searches, which are intended to be temporary and not something you will want to monitor 24x7. This section gives you the ability to search and refine in order to look for relevant content around topics that might be trending on social media or just #hashtags or keywords which are of interest to you.
On the other hand, Flows are intended to be used when running a permanent search, in most cases this would be content related to your show.
If you are building a social poll, a social voting, or any other participation Mechanic based on the number of posts or volume of conversation, then you need to work with Flows.
Please refer to the following comparison matrix for a more detailed explanation. Let us look first at use cases:
Ideal Use Cases
Flows | Discover Content |
Owned conversation curation & analysis For example, track content under #YourAccount hashtag and mentions to @yourAccount | Breaking News social content curation Find content about something that is happening by just looking for a related term, such as Hurricane, Elections, A celebrity's name. |
Social participation mechanics Invite your audience to root for a contender using #Hashtags, and track each Hashtag with a Flow to count which one is performing better. | Trending content discovery and curation Find what is trending globally or locally on Twitter directly from our Discover tool, to have Tweets and Instagram posts to add to your collections and Flows in a snap. |
Data visualization & social reaction analysis Create a Social Metrics Dashboard to monitor content from different #Hashtags you own. |
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Any other ongoing conversation curation you might need. |
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Features
Flows | Discover Content |
Analytics available | No analytics |
Total number of social posts limited by your Monthly Quota Your Flowics license has a monthly limit for the number of Posts tracked by Flows | Not limited by your social posts mostly quota. |
Supports multiple filters for Twitter, Facebook, Instagram, YouTube Live, WhatsApp or Twitch, with support for complex queries, language, and location filtering. | Only supports Twitter and Instagram, using @handles, keywords or #hashtags as search definitions. |