Using Flows vs Discover Content

Flowics offers two different ways to work with social media content. In this section, we explain the differences between using Flows (in combination with the Content Inbox or not) vs. using the Discover Content section.

The Discover Content section is intended for doing quick searches, which are intended to be temporary and not something you will want to monitor 24x7. This section gives you the ability to search and refine in order to look for relevant content around topics that might be trending on social media or just #hashtags or keywords which are of interest to you.

On the other hand, Flows are intended to be used when running a permanent search (in most cases this would be content related to your brand, event or show) as well as when computing stats for displaying on any of our stats Widgets (Counters, Heatmap, Buzz Volume, Wordcloud, Versus, Ranking, Flock-to-Unlock, etc.). 

If you are building a social poll, a social voting or flock-to-unlock Experience, or any other participation Mechanic, based on the number of posts or volume of conversation, then you need to work with Flows. 

Please refer to the following comparison matrix for a more detailed explanation. Let us look first at use cases:

Ideal Use Cases

Flows
Discover Content
Owned conversation curation & analysis
For example, track content under #YourBrand hashtag and mentions to @yourBrand.
Breaking News social content curation
Find content about something that is happening by just looking for a related term, such as Hurricane, Elections, A celebrity's name.
Social participation mechanics
Invite your audience to root for a contender using #Hashtags, and track each Hashtag with a Flow to count which one is performing better.
Trending content discovery and curation
Find what is trending globally or locally at Twitter directly from our Discover tool, to have Tweets and Instagram posts to add to your collections and Flows in a snap.
Data visualization & social reaction analysis
Create a Social Metrics Dashboard to monitor content from different #Hashtags you own.

Any other on-going conversation curation you might need.
Flows are the ideal solution if you are planning to use that content later and check for analytics.


Features

Flows
Discover Content
Analytics available
Content tracked by Flows is computed providing stats that allow you to know its performance over time.
No analytics
Discover Searches are created on the fly, they are not measured at all. It is just a quick way to find content.
Total number of social posts limited by your Monthly Quota
Your Flowics license has a monthly limit for the number of Posts tracked by Flows
Not limited by your social posts mostly quota.
Could be used as a content source for any Widget.
Content can be added to Collections and Flows, for later usage in any Widget.
Supports multiple filters for Twitter, Facebook, Instagram, YouTube Live, WhatsApp or Twitch, with support for complex queries, language, and location filtering.
Only supports Twitter and Instagram, using @handles, keywords or #hashtags as search definition.





Was this article helpful?